Why Bridal Premiere

There are many bridal shows, but few that have lasted over 25 years! We thank our wonderful venue and loyal exhibitors for helping us create the “perfect bridal show!”

The Hyatt Bridal Premiere debuted in 1983, and we have been serving brides to be with excellence and professionalism for the last 26 years.

Our exhibitors bill the Premiere as a small elegant show that brings quality
brides. Each show averages between 180 -230 brides and a total attendance of
close to 500 (and sometimes more)!. 

Exhibitors book early, and the shows are normally sold out at least two months before show date. We have about 50% of our previous exhibitors return from show to show. The best thing to do is ask one of them “why book the Bridal Premiere.” 
(Please see our Exhibitor List).

We limit our exhibitor categories, and our rules do not vary.

We market the show from Santa Barbara to Los Angeles, Santa Monica, and Malibu. Although our prime market area is the Conejo Valley (Westlake Village, Thousand Oaks, Newbury Park) Simi Valley, Agoura, and Camarillo, we are seeing many brides from San Fernando Valley, Santa Clarita Valley, and the Los Angeles area.

We offer an extensive marketing campaign that includes:

• Distribution of 10,000 promotional postcards; 6,000 to women-related businesses, direct mailed to over 2,000 brides-to-be, and the balance given to every exhibitor offering FREE admission to his/her brides-to- be,
• Advertising in major bridal magazines, on their websites, on our own website, and in local newspapers closer to the event.
• Additional marketing may include movie screen advertising, radio or cable TV spots, reminder calls, and other venues that lend themselves to our marketing program.

Our past history includes shows in the City of Ventura at both of the larger hotels (they continue to change names) at the Hyatt Valencia and the Warner Center Marriott, however, we find that the Hyatt Westlake has always been our best venue.

Please join us for another “great”bridal show!!